[This is a very slightly tweaked version of a comment I left on the COIN blog a few weeks ago. The post itself was about the euro ‘remain’ campaign which the author described as:]
an object case in bad communications
It sure was. An interesting question which isn’t really asked though, is why on earth such bad mistakes are made – mistakes which, to anyone interested in communication issues, are pretty obvious. A possible answer which occurs to me is as follows.
In order to even start thinking about how other people might view matters requires a certain humility because there is some sense in which you have to start imagining what it’s like to not be me. Attempting to put oneself in someone else headspace first requires that one steps outside onself by temporarily suspending ones own assumptions, beliefs and ways of thinking. This is scary to do because, if done properly, (1) one has to accept the possibility that one might change one’s mind and (2) it also involves, in imagination, suspension of ones elite status.
I would also argue that even if one tries to avoid this worrisome ‘stepping outside oneself’ by relying entirely on research (and thereby fancying oneself entirely ‘objective’ and ‘scientific’) then one will not understand how to apply the research, or even understand what it is suggesting.
[counter-argument: sociopaths are supposedly excellent at manipulating people’s behaviour, but they, by definition, don’t go in for this method-acting-y thinking-yourself-into-someone-elses-head business. Still, most of us aren’t sociopaths and I think there might be something in my comment]