From George Marshall on climate outreach (my bolding):
My view is that the climate change community (a deliberately all-embracing term that encompasses politicians, policy makers, scientists and campaign organizations) have all underestimated the critical importance of social conversations in generating change. Peer-to-peer conversations provide a vital signal to us about the issues that are important and the opinions that are socially required for us to hold. And the conversation itself provides us with the forum within which we can then rehearse and negotiate our own views.
Such climate conversations are the essential underpinning for political change. If people do not mention climate change with friends, they do not mention it to pollsters either, which is why climate change never appears on the regular polls of key voter issues and is sidelined in elections. Politicians see it as a risky and divisive issue which will yield few votes so they too avoid mentioning climate change.
(The piece is about how little we talk about this – ‘stealth denial’ (“the fact that the majority of those who understand the problem intellectually don’t live as though they do“). Oh how true – I’ve talked a bit myself about how difficult it is to bring up such subjects in everyday life – relevant bit is halfway through, below the asterisks)